Google Penguin 4.0 and Search Engine Rankings
Google has recently announced the changes in their algorithm through the introduction of Google Penguin 4.0. Penguin is now recognized as part of Google’s official or core ranking algorithm. In this new release, the data is updated and refreshed in real time which gives us the impression that any changes done will be seen shortly after it has be reindexed.
With this Penguin update rankings depend on spam signals, and rankings are adjusted accordingly; it no longer depends on the whole website. This means that Penguin influences specific pages, sections or wide scope of a website.
Will this then affect SEO specialists and website owners?
Aside from noticing your traffic lessening, you can find other indications that your website has been penalized. Here are some of these observations.
One other indication of a penalty imposed on your website is the keywords rankings which must be checked also.
If there is decrease in sales, conversion and click-through rate, then there is a big possibility that your website is already penalized.
If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.
Whatever the impact of the algorithm in your website, it is not the responsibility of Google to notify you regarding this. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
Another penalty indicator is if some of your internal pages start to rank higher than the pages that you have optimized, you should check whether or not your website has been penalized. When wrong pages rank in search results it is not good. It Is bad because your optimized pages will not be seen by your targeted users so you can’t expect to convince people to visit your site with pages which are not optimized. If they end up in the wrong page rather than the optimized one they will not stay and leave it unsatisfied quickly.
If your site does not appear on top of the SERP inspire of using your brand terms, then you should check if your website is penalized.
If the above things have happened to your site then check if your domain is under penalty so you can develop a recovery plan.
With this Google update what it aims to do is to improve the search experience of its users. The use of black hat SEO techniques should now be avoided by SEO specialists and website owners.
Penguin 4.0 has many benefits to SEO and here they are.
Now with the new update, it will be faster for SEO specialists to restore ranking and traffic issues.
While before it data was periodically refreshed, but with Penguin 4.0 data is refreshed in real time. Now, website owners will no longer wait for the next algorithm refresh to assess their actions such as removing links.
with Penguin 4.0 everything is a win-win situation. For SEO specialists and website owners, this change means that they will be rewarded for their white hot SEO technique more quickly. For searchers, the SERP would be more useful.
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