What Makes A Good Press Release?
There are many people who feel that press releases don’t create much impact and weight as they had before. And while it is true that there are some other people who use them incorrectly, still these releases can have a huge impact on helping to create buzz about your brand and products so long as it is written properly. Here are a few things that you need to be mindful about to be certain that your release can deliver the desired results to help you create an effective and impressive press release.
Number 1. Newsworthy – if you will make a close observation, you will soon figure out that there are many news that are actually unworthy release. You have to be sure that the release has got something that’s worth mentioning if you would like to become successful. This may be anything from introduction of new product, abnormal profits and so forth. You should not make a release that’s not adding anything new to people as a general rule.
Number 2. Informational – to be able to popularize brands, people are making use of press releases. You will not go anywhere if you are going to follow this process. Press release that you are about to write has to be informative. If you’ve introduced a new product, then you must tell your readers more about it and not just about your company. If you want journalists to find it interesting, pick it up and then either distribute or publish it, then you should talk about statistics and facts of the product as well.
Number 3. Timely – the release isn’t going to create an impact as what you expect it to if it’s released at the wrong time. Experts actually recommend writers to send releases during productive hours of day. Thus, it is more likely to catch attention before 10 am. On the other hand, you should be cautious of the day that you are going to send it out. Ideally, you must send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends because there’s just few or no people reading during this time.
Number 4. Easy to read – no one will read your press release if it is written in hard to read language. Not only that, no one is going to read or share it if it is not formatted beautifully. For people to have easy time of navigating through it, the release should be written in easy language and must be formatted professionally.
Press releases can be both impactful and effective as long as it meets these 4 features.
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