Important Things to Remember to Keep Your Website Visible in SERPs
Google Penguin is a word used to refer to updates aimed at decreasing search engine ranking of websites that violate Google’s webmaster guidelines. This guidelines will seek to penalize websites that use techniques which are manipulative so that they can achieve high rankings in search engine results pages. This is an effort to place “content” as key, and therefore “great content” would be recognized over those with little or spammy content. In other words, doorway pages or web pages that are created only to send its visitors to a different page by repeating unrelated phrases to manipulate the relevance or prominence of resources are penalized.
It was at the same time that Penguin 4 was released for all countries and languages. This means that all websites will consistently experience the same impact independent of their location. Penguin 4 guidelines are the same but then they are now applied real-time. With real time, every time there are updates on information about your pages and their links, you page ranking can change. It will then be faster for you to notice how your positive or negative actions affects your search engine rankings in the results pages. Supposing that you website is penalized but your webmaster does a good job in improving and removes harmful links, then this real-time algorithm will help you recover your website from Google penalty faster.
And, unlike the previous updates, this version has made Google algorithm become part of its core algorithm and is no longer a separate filter.
In other words, this algorithms focused not on the toxic links on specific pages rather than on whole websites.
This latest update will greatly affect the work of an SEO specialist because the micro penalties imposed will be more difficult to track and this means that it is important to audit all important subdomians and specific pages of your website on a regular basis.
Another downside is because you will never be informed if your website is penalized. There will just be indications or signs that you were penalized like a sharp drop in organic traffic or declines positions from some or all of your keywords, including the branded ones.
One the other hand, this updated algorithm can change the status of your rankings fast the moment you take positive actions on your websites.
This means that it is important to constantly monitor your position in SERPs. Setting up regular email alerts to stay informed of any position changes is a good way of keeping you informed.
Because the new Penguin takes a granular approach you need to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website. All important subdomains and subdivsion of your website should not be audited for back links. This means that you need to conduct separate audits for each of the different language version of your website.
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