Short Course on Updates – Getting to Square 1

All About The New Google Penguin Update

It was way back in April 2012 when Google first unveiled Penguin with efforts of catching websites that are deemed to spam its search results. This is mainly targeting those that buy links or perhaps, getting them through link networks that are designed mainly to boost rankings in Google. But few years had passed and several updates were done to Penguin and now come the newest update which is Penguin 4.0, announced on September 23. Many SEO experts believe that this update will be a boon for SEO companies that are doing legitimate SEO strategies.

And there are many reasons to why the new Penguin update has made so many people feel so excited:

Number 1. Algorithm devalues links instead of punishing websites – with this new Penguin version, it is devaluing spam links instead of penalizing the entire website. Penguin was punitive in nature when it was first launched. What is meant by this is, if your page was affected, then you may expect that the entire site would be demoted in search without having clear instruction or explanation to how it can be recovered.

Due to the harshness of Penguin coupled with misinformation that surrounds the algorithm at the same time, it creates contentious relationships and negative environment between Google and various business owners. But with new Penguin 4.0 and its demotion versus devalue approach, it is a big upgrade and aim to improve relationship between website owners and Google.

Number 2. Penguin is baked to core algorithm of Google – it has become possible for Google to provide real-time update because of this. Thus, Penguin’s data is being refreshed in real time and therefore, changes become visible and a lot faster that normally take effect shortly after a page is re-index and re-crawl. With the update applied to Penguin, it puts Google in a better position of evaluating links faster. In other words, there’s no need to wait for Penguin updates or refreshes just to recover.

Number 3. Penguin 4.0 brings SEO closer to real marketing – improvements that are made to Penguin update has provided more immediate rewards for legitimate practices as spam is devalued a lot more efficiently. This shift pushes the SEO industry away from manipulation and towards real strategies. Needless to say, many of the respected and successful SEOs are involved already in real marketing. There are still some shady companies and individuals on the other hand that claim to be SEOs while what they actually do is just provide spammy services.

New Penguin update is without a doubt another challenge for the unscrupulous agencies as websites that are propped to be spam would be devalued, providing better gains for those who secure links legitimately.

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