What You Need To Know About The Google Penguin Update
The update that was made to Penguin, allowed it to in run real time. It was also made available to different countries and languages at the same time. All websites are able to feel the same impact wherever they are. There won’t be any difference in the rules.
The ranking of different pages could change each time there are certain updates to the pages because Penguin is already real time. You can quickly see the positive and negative impacts of your actions.
Because the process is real time, you can bounce back from a penalty quicker. If your website gets a penalty and your webmaster can take out the harmful links, you can notice positive effects a lot quicker. After your site pages will get inspected, you can then see the improvement.
The update has made Penguin an essential part of the system and not just a separate factor. Constantly checking on your backlink profile is essential.
There is now a main focus on the specific toxic pages rather than the entire website. These micro penalties are harder to track. It is vital to perform an audit on important subdomains and website pages often.
You wouldn’t be informed that your site has already been penalized, and so you can only use indirect signs such as a dip in organic traffic and declined positions of keywords.
The updated algorithm can be a good and bad thing since you are able to pinpoint the results of your actions at a faster speed. For both the recovery and penalization process, there is a quick system in place. There are some things you can take into consideration in order to protect your site from dropping down the ranks unexpectedly.
Make sure you monitor regularly your search engine results page positions. In order to stay informed of position changes, you can set up email alerts. Aside from monitor keywords used in the homepage ranking, you should also monitor those keywords used for essential units. In order to do achieve monitoring, you can compare keyword rankings and their positions.
Make sure that your backlink profile is healthy and clean. It is good to do a regular checkup of new and lost backlinks, their quality and value, and also taking care of the suspicious ones.
Do a deep backlink audit for your whole website. Audit backlinks should be performed on the important subdomains and website parts. Perform separate audits for different language type of your site. The Penguin update is beneficial since it allows you to perform experiments but still maintain a reduced cost of error.
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